Members of the Bristol community are among the first in the UK to see the Co-op’s new logo as Co-op Legal Services went back to the future to unveil its new look.
The return of the familiar blue design to the High Street – often referred to as the ‘clover leaf’ and first used in the late 1960’s – is intended to highlight the Co-op’s heritage, while providing a fresh identity to signal the changes to its membership.
The Co-op has more than one million members across the South West UK and the new-look follows its AGM in May where a radical overhaul of its membership offer was also revealed.
The moves underline the Co-op’s commitment to return to the heart of the communities it serves across the UK with its outlets working to establish themselves as community hubs.
The revised membership offer will see the Co-op give members an automatic 5% personal reward back on purchases of its own brand products and services, with a further 1% reward going into supporting local community groups and charities.
Matt Howells, Managing Director of Co-op Legal Services commented:
“This is an extremely exciting time for Co-op Legal Services. The new member benefits will further signify a better way of doing business for our members.
“Not only will Co-op members receive a 5% reward on a range of our legal services including Making a Will, Trust or Lasting Power of Attorney and fixed fee Family Law services, a further 1% will benefit local causes in their communities.”
The new membership proposals will be piloted with colleagues before rolling out across the UK in the Autumn.
New Membership Benefits
A percentage (currently 5%) of the amount a member spends on Co-op own brand products and services will be credited to the member’s account and can be used as a discount against products and/or services when they trade with us in the future; and a percentage (currently 1%) of the amount a member spends on Co-op own brand products and services will be awarded to the member’s account for them to donate to a good cause of their choosing from a selection being supported by Co-op.
*Colleagues within a Co-op community will initially select three local charities for members to support with their 1% percent community benefit for a period of six months. After this Co-op members will be able to put forward charities and causes from their communities which they believe will benefit the local community. This will result in thousands of local causes benefiting.
About the Co-op Group
The Co-op Group, one of the world’s largest consumer co-operatives, with interests across food, funerals, insurance, electrical and legal services, has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, the Co-op group operates a total of 3,750 outlets, with more than 70,000 colleagues and an annual turnover of approximately £10 billion.
About Co-op Legal Services
Co-op Legal Services was established in 2006 and in 2012 the Co-op became the first major consumer brand to be granted alternative business structure (ABS) status under the new Legal Services Act.
Co-op Legal Services is an integral part of the Co-op’s Consumer Services Division which includes General Insurance and Funeralcare. Co-op Legal Services offers fixed fees and flexible pricing to suit customers needs.
Co-op Legal Services offers a range of products and services including Wills, Probate, Family Law, Personal Injury, Employment Law and Conveyancing.
For more information please contact
Office of the Executive
07738 621 201 / 0161 767 4323 Ext 777 4279