36 Million UK Adults Intend to Donate to Charity in Wills
12 September 2016
- Just 1 in 16 UK adults have left gifts to charity in their Wills
- Yet, 70% say legacy giving is something they would consider if made aware of it
- Animal charities climb up the list as a tenth of UK adults say they’ll leave them gifts.
Co-op Legal Services is warning that charities risk missing out on donations from 36 million UK adults* and calls upon Wills providers to take action as national Remember A Charity in your Will Week 2016 begins.
According to the Co-op Legal Services study, charities could be greatly boosted if all Will providers adopted the practice of asking clients about charitable giving when they make a Will. **
Currently only 1 in 16 UK adults have left a gift to charity in their Will, with on average £1,029 being left per person, yet almost three quarters (70%) said charitable legacy is something they would consider, if made aware that it’s an option.***
Furthermore, the study highlights the generosity of UK adults as two thirds (67%) would choose to leave gifts to up to five charities in their Wills, if they were made aware that this was an option.
Co-op’s business data highlights that whilst Co-op clients are leaving gifts most frequently to charities which tackle poverty and homelessness, animal charities are pulling on our heartstrings with a tenth (8%) of all legacy gifts being given to them, worth an average value of over £50,000.****
Community causes and fundraising initiatives also hold a lasting place in our hearts as people seek to give back to the community where they have lived. Over £50,000 of legacy gifts have been pledged to them in the last 12 months.
Full break down of the charity categories Co-op’s clients have chosen to leave gifts to in the last 12 months are as follows:
- Poverty and Homelessness
- Cancer charities
- Animal charities
- Children’s charities
- Local causes / community
- Religious causes
- Rescue organisations
- International charities
- Help for elderly
When looking at the reasons people choose certain charities, a quarter (25%) would choose causes which have helped them or their family and a further tenth (10%) would prefer to leave small amounts to as many charities as possible.
Women on average would leave £100 more to charities than men and women are also four times more likely than men to leave gifts to multiple charities.
James Antoniou, Head of Wills for Co-op Legal Services said, “We work with a number of large and smaller charities offering fixed fee Will writing services to their supporters. As such we understand that there is certainly a desire for clients to leave charitable gifts in Wills and this is something that the charities heavily rely on.
“We’ve partnered with Remember A Charity since 2012, as we share their aim to make Will writing and considering leaving a gift to charity the social norm. So far we have raised over £20million in potential gifts to charity.”
Rob Cope, Director of Remember A Charity commented,“We’re so pleased that Co-op Legal Services are continuing to champion and drive charitable legacies forward on behalf of our charities.
“2016 marks the seventh year of Remember A Charity’s legacy giving week, during which charities, Government, solicitors and Will writers come together to encourage the public to leave a gift to charity in their Will.”
For initital advice about making a Will call the Co-op Will writers on 03306069591 or contact us online and we will help you.
* 2015 ONS data which reveals there are 51,339,161 UK adults (over the age of 18) in the UK. 36 million is 70% of the total population of UK adults.
**Some Will providers already ask clients if they would like to leave gifts to charity in their Will. Co-op Legal Services is using Remember a Charity Week to encourage all other Wills providers to champion legacy giving.
*** Research was conducted among 2000 UK adults on behalf of Co-op Legal Services with Atomik.
**** Co-op Legal Services business data which relates to the last 12 months.