The Co-operative Group promotes legal services to food shoppers
11 August 2009
The Co-operative Group today launched a high profile campaign to promote the legal services offered by its own specialist division to the 17m weekly shoppers in its food stores.
The campaign aims to raise awareness of the wide range of advice and expertise available through Co-operative Legal Services.
The campaign, which will last nine weeks, includes in-store radio, till screen displays and a door-to-door leaflet to three million households.
Eddie Ryan, Managing Director of Bristol based Co-operative Legal Services, said:
"Our 2,000 plus food stores represent a huge untapped market for us. Having now rigorously established our processes and procedures across our full range of services we are confident this is the right time to promote our offering to a much wider audience.”